I bring it as I get it. Lots of good ideas on that site for a return to our grassroots. There's also a very cogent explanation of why we should be the internet party. (Which I'm certain my readers know, 'cause here y'all are.)
Here's a taste of their online strategy:
Recruit 5 million new Republican online activists. Even a compelling message won't go anywhere if we have no one to communicate it to. The next Chairman must undertake a crash program to grow the RNC's email file organically -- no spam and no "e-pending" from voter files. This will likely require a two-pronged strategy -- 1) engaging grassroots Republicans directly in the fight against the Obama agenda, with creative grassroots actions that make Republicans want to stand together with members of their party, and 2) integrating e-mail signups into everything we do at the grassroots level, ensuring that everyone who goes to an event and or is contacted by a volunteer is given the opportunity to join our network.
This goal seems daunting, but it forces us to think creatively about creating the sharpest, most compelling messages that will make people want to join us by the millions. If Newt Gingrich and T. Boone Pickens could each build an army of 1.4 million activists around energy, and Barack Obama could recruit 3 million to receive his VP selection by text message, then we know this is possible. If anything, given where the Internet will be in 2 or 4 years, we are low-balling the potential to create a new Republican online army.
There is more to it than that, of course, but this is not by any means a complete platform. And we need to get moving on that minor detail, like, yesterday.