Bowie Street could be shortened--in name only.
Bowie Street--already only a mile long--is of course named after Alamo defender Jim Bowie. The owners of the restaurant at the top of the Tower of the Americas, and Mary Alice Cisneros (wife of you-know-who), want to rename 60% of Bowie Street Tower of the Americas Way so people can find their way to it more easily. Because, in the words of the newspaper, "[i]t seems a tower rising 750 feet isn't enough of a beacon for travelers."
The DRT doesn't care, because it's not the portion of the street by the Alamo.
Quick show of hands--what is San Antonio best known for, the Alamo, or an admittedly impressive remnant of a 40+ years ago World's Fair?
And for the record, you can indeed see the tower in spite of the Convention Center and Alamodome and even the Charlie Foxtrot of a hotel they built nearby. The reason more folks don't go is because it costs $11 to take a damned elevator ride, and once you've seen it once, there's really no reason to go a second time. (But hey, at least the elevators haven't broken halfway up in a while.)
If current signage isn't enough, hanging secondary signs (á la Cesar Chavez Way, which is technically some other street) ought to be.